tutti.ch case study: How to connect with the new generation of users on mobile?
Online Marketing Manager, tutti.ch
CRM Marketing Manager, tutti.ch
Millennials (18-34 years old) use apps more, and websites less.
In order to attract this target group and then connect them to our brand, we at tutti.ch decided to invest more in mobile marketing.
How did we do it? Where did we fail? Where did we succeed? We will reveal it in our short presentation.
Alexandra Müller, Samantha Sbocchi
Online Marketing Manager (tutti.ch),
CRM Marketing Manager (tutti.ch)