June 25th 2019
TX | TAMEDIA EXCHANGE
Time Title Room Duration
10:10
key visual Marketing

CRM at Ricardo: A story of pragmatism & awesomeness

Marie Clermont

Senior CRM Manager (ricardo.ch)

Video Slides

Presseclub 15m
10:35
key visual Marketing

homegate.ch - how to defend market leadership with emotions

Stefanie Fritze

CMO (Homegate)

Video Slides

Presseclub 15m
11:05
key visual Marketing

WTF is programmatic?

Julia Barbosa

Head of Programmatic Strategy (Goldbach)

Video Slides

Presseclub 15m
11:15
key visual Marketing

tutti.ch case study: How to connect with the new generation of users on mobile?

Alexandra Müller, Samantha Sbocchi

Online Marketing Manager (tutti.ch), CRM Marketing Manager (tutti.ch)

Video Slides

Werdino 15m
11:35
key visual Marketing

How to organize a successful meetup

Karol Masiak

Senior Frontend Engineer (Olmero)

Video Slides

Presseclub 15m
14:25
key visual Marketing

Building an influencer directory: what happens when marketing, IT and data science come together

Michel Kaufmann, Josh Mauk, Lisa-Christina Winter

Head of Marketing & Growth (Picstars), CTO (Picstars), User Experience Researcher (Starmind)

Slides

Werdino 30m
14:35
key visual Marketing

The MacGyver method: market your startup with a tight budget

Leo Chevailler

Co-founder, COO (Gowago)

Video Slides

Presseclub 15m
15:05
key visual Marketing

Trusting the process: how I started an NGO & thank god for marketing

Katya Tymchenko

Co-Founder (Second Wind)

Video Slides

Werdino 30m
15:25
key visual Marketing

Sound, Search and Semantics: How to prepare for the new era of search

Gabor Andrási, Snezana Spasojevic

Senior SEO Manager (Tamedia AG), Senior SEO Specialist (Tamedia AG)

Slides

Presseclub 30m
16:50
key visual Marketing

CAR FOR YOU marketing: from 0 to 100 in 3.9 seconds

Evgenij Pisetsky

Head of Marketing (CAR FOR YOU)

Video

Presseclub 30m
17:05
key visual Marketing

The Changing Video Landscape: insights on how to leverage platforms like YouTube to grow your business

Elena Ortiz

Display & Video Program Manager (Google)

Kraftwerk 15m