June 18th 2020

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TX | TAMEDIA EXCHANGE

Building an influencer directory: what happens when marketing, IT and data science come together

  1. Michel Kaufmann
    Michel Kaufmann
    Head of Marketing & Growth, Picstars
  1. Josh Mauk
    Josh Mauk
    CTO, Picstars
  1. Lisa-Christina Winter
    Lisa-Christina Winter
    User Experience Researcher, Starmind
In this talk we will dive into a business case of PICSTARS by presenting step by step what needs to be done to create a relevant database of influences and creators. We will talk about how data science & marketing automation can help you to grow and enrich your data directory by the example of PICSTARS
Time Title Room Duration
14:25

Building an influencer directory: what happens when marketing, IT and data science come together

Michel Kaufmann, Josh Mauk, Lisa-Christina Winter

Head of Marketing & Growth (Picstars), CTO (Picstars), User Experience Researcher (Starmind)

Slides

Werdino 30m