The year is 2025. Apple is the world’s most valuable company. Google, unable to compete under stifling privacy regulations, has been relegated into a service company for enterprises. Meanwhile, the last European country completes the move of its citizenry to the Internet of People, a decentralised, interoperable, free and open system where everyone owns and controls their own place on the Internet. What is your business doing in 2025? The answer will depend on the decisions you take today.
Aral is an activist and designer with over 30 years of coding experience. He’s one-third of Ind.ie (https://ind.ie), a tiny two-person-and-one-husky social enterprise working for social justice in the digital age. Aral is the author of Better (https://better.fyi), Heartbeat (https://ind.ie/heartbeat), and the Ethical Design Manifesto (https://ind.ie/ethical-design). He blogs at https://ar.al and tweets at @aral.