A Pragmatic Approach To User Testing A Tutti Real Life Story Plenum

Michael Jahn

Product Manager, tutti.ch AG


Everyone is talking about user centricity.
Buzzwords like 'design thinking' and 'user centered' and UX roam the offices.
But most teams have never managed to set up a working flow for validating ideas with real users or even have a single user test at all.

At tutti we did not find the silver bullet (yet) either but we have a working flow of validating ideas with real users.
This talk will be about examples of how we validate big and small, legacy or new ideas in a pragmatic way.

The talk is aimed at Product and Design people who want to have a guide on how to start with user tests in their company.